X-Standard

本專案以 RHINOSHIELD 提出的「X-Standard: The New Level of Protection」為核心概念，重新定義防摔標準，將品牌對於防護力與耐用性的堅持轉化為具象且可感知的視覺語言。

X 系列透過多重結構設計，有效分散並吸收衝擊能量，大幅降低裝置內傷風險 。本次視覺則進一步放大這樣的「不可見防護」，透過動態影像建立一套新的感知方式，讓防護不只是功能，而是一種可被理解與感受的標準。

我在專案中擔任動畫師，負責 2D 與 3D 動態之間的整合與串接，並執行 2D 動態設計。透過節奏控制與畫面轉換，將不同維度的視覺元素無縫融合，使產品機能與視覺敘事之間形成一致且流動的體驗。

整體動態語言圍繞「衝擊、吸收、回彈」的物理特性展開，將防護機制轉譯為具有張力與節奏的影像表現。藉由抽象空間與動態結構的建構，視覺不僅傳遞產品性能，更建立 RHINOSHIELD 對於「保護」這件事的全新標準。

This project is built around RHINOSHIELD’s concept of “X-Standard: The New Level of Protection,” redefining what protection means by translating the brand’s commitment to durability and impact resistance into a tangible visual language.

At the product level, the X series features a multi-layered structural system designed to disperse and absorb impact, reducing the risk of internal damage . This project extends that idea by making “invisible protection” visible—using motion as a medium to communicate performance in a more intuitive and experiential way.

As an Animator, I was responsible for bridging 2D and 3D motion, as well as producing 2D animation. Through precise timing and transitions, I integrated different visual dimensions into a seamless and cohesive motion system.

The visual language is driven by the physics of impact—compression, diffusion, and rebound—translating protective mechanisms into dynamic, expressive motion. By constructing abstract environments and kinetic structures, the project not only showcases product performance but also establishes a new visual benchmark for protection.

ROLE: Design and Animation
Animation

CREDIT:
Designer: Sunny Chen
Animator: Taylor Su
3D Animator: Belle Huang, Chenyu Zheng, Ying Liu