SolidX-Spring Palette in Light
SolidX — Spring Palette in Light 是一個以春季色彩為核心的季節性視覺企劃，透過更輕盈、明亮的方式重新詮釋春天的氛圍。專案從全新的柔和色彩出發，不單只是呈現產品本身的顏色，而是進一步思考色彩如何透過光線、空氣感與日常生活情境被感受到。整體視覺結合明亮自然的光線、留有呼吸感的構圖，以及帶有輕鬆與趣味感的 Lifestyle 場景，建立出一個清新、柔和且富有季節感的視覺世界。在柔和與活力之間取得平衡，讓每一款 SolidX 色彩都能展現出自己的個性，同時自然地融入日常生活之中。
SolidX — Spring Palette in Light is a seasonal visual campaign centered around a fresh and luminous interpretation of spring. Built around a soft new color palette, the project explores how color can be experienced through light, atmosphere, and everyday surroundings rather than presented only as a product feature. By combining bright natural lighting, airy compositions, and playful lifestyle moments, the campaign creates a light and refreshing visual world that reflects the energy of the season. The overall direction balances softness and vibrancy, allowing each SolidX color to feel expressive, approachable, and naturally connected to daily life.
在此專案中，我主要負責 Campaign 影片的 Motion Design，以及平面視覺中的 AI Lifestyle 圖像生成。在動態設計的部分，我透過細微的物件動態、畫面節奏與轉場設計，延伸整體輕盈明亮的視覺語言，在不搶走產品焦點的前提下，強化春季所帶來的流動感與氛圍。AI 視覺的部分則主要著重於 Lifestyle 平面圖片的生成，依照不同色彩設計相對應的生活情境，建立自然、具有生活感且能讓人產生連結的畫面。透過對構圖、光線、造型與整體氛圍的細節控制，讓 AI 生成的影像能與整體 Campaign 保持一致，同時也為不同色彩建立各自鮮明的生活情境與視覺個性。
My role in the project focused on motion design for the campaign videos and AI-generated lifestyle imagery for the still visuals. For the motion content, I developed subtle movements and visual transitions that enhanced the sense of lightness and helped bring the campaign’s spring atmosphere to life without overpowering the product. For the AI imagery, I focused primarily on generating lifestyle-driven still images, creating natural and relatable everyday scenes that complemented the colors and visual tone of the collection. Through careful control of composition, lighting, styling, and atmosphere, the AI-generated visuals were designed to feel cohesive with the wider campaign while giving each color its own distinct lifestyle context.
My role in the project focused on motion design for the campaign videos and AI-generated lifestyle imagery for the still visuals. For the motion content, I developed subtle movements and visual transitions that enhanced the sense of lightness and helped bring the campaign’s spring atmosphere to life without overpowering the product. For the AI imagery, I focused primarily on generating lifestyle-driven still images, creating natural and relatable everyday scenes that complemented the colors and visual tone of the collection. Through careful control of composition, lighting, styling, and atmosphere, the AI-generated visuals were designed to feel cohesive with the wider campaign while giving each color its own distinct lifestyle context.
ROLE: Ai Design and Animation
CREDIT:
Designer: Sunny Chen, Tyng Wu
Animator: Taylor Su
3D Animator: Belle Huang, Chenyu Zheng, Ying Liu
CREDIT:
Designer: Sunny Chen, Tyng Wu
Animator: Taylor Su
3D Animator: Belle Huang, Chenyu Zheng, Ying Liu