The Tipping Point:
From Best Product to Better Planet
'What happens when success reveals a deeper problem?'
在這一集中，我們分享改變 RHINOSHIELD 一切的關鍵時刻——從打造極致防護產品，轉向重新定義我們對地球的使命。
你將看到傳統手機殼產業如同「快時尚」般的運作模式，如何引發大量塑膠廢棄物，以及我們如何在這樣的背景下，走向 CircularNext——一項突破性的永續設計與塑膠管理方案。過程中，我們經歷了各種挑戰與瓶頸，也累積了重要的里程碑，逐步重塑我們對未來十年的想像。在 RHINOSHIELD，我們相信塑膠本身不是敵人，關鍵在於我們如何使用與管理它。
邀請你一同轉換視角，建立可規模化的解決方案，邁向真正的循環未來。
In this episode, we share the pivotal moment that changed everything for RHINOSHIELD: from creating the best impact-protective products to redefining our mission for a better planet.
Discover how the traditional phone case industry's "fast fashion" model triggered massive plastic waste, and how our journey led us to CircularNext: a breakthrough in sustainable design and plastic management. Learn about the challenges we faced, the dead ends we encountered, and the milestones that reshaped the way we envision the next decade.
At RHINOSHIELD, we believe plastic isn’t the enemy—it's how we manage it that matters. Join us as we shift perspectives, build scalable solutions, and work toward a truly circular future.
這是一支以「臨界點（tipping point）」為核心概念的品牌影片，探討環境影響從累積到不可逆轉的關鍵時刻。透過視覺化塑膠問題的加劇，帶出 RHINOSHIELD 以材料創新回應此轉捩點的可能性。
我負責將腳本轉化為分鏡，透過風格定調畫面建立整體視覺方向，並主導最終動畫與剪輯製作，包含節奏、音樂與音效剪輯。
This is a concept-driven brand film exploring the idea of a “tipping point” — the critical moment when environmental impact becomes irreversible. The project visualizes the escalating plastic crisis and positions RHINOSHIELD’s material innovation as a response to this turning point.
I was responsible for translating the script into storyboard, defining the visual direction through styleframes, and leading the animation and editing of the final film, including pacing, musicand sound effect editing.
我負責將腳本轉化為分鏡，透過風格定調畫面建立整體視覺方向，並主導最終動畫與剪輯製作，包含節奏、音樂與音效剪輯。
This is a concept-driven brand film exploring the idea of a “tipping point” — the critical moment when environmental impact becomes irreversible. The project visualizes the escalating plastic crisis and positions RHINOSHIELD’s material innovation as a response to this turning point.
I was responsible for translating the script into storyboard, defining the visual direction through styleframes, and leading the animation and editing of the final film, including pacing, musicand sound effect editing.
EARLY STYLE EXPLORATION
ROLE: Design and Animation
Styleframe, Storyboard, Animation
CREDIT:
Script: Daniel Lin
Creative Director: Sean Tsai
Director: Taylor Su
Art Directorr: Taylor Su
Storyboard: Taylor Su
Designer: Chieh Lee, Taylor Su, Zoe Chen
Animator: Taylor Su
3D Animator: Joanne Kao
Styleframe, Storyboard, Animation
CREDIT:
Script: Daniel Lin
Creative Director: Sean Tsai
Director: Taylor Su
Art Directorr: Taylor Su
Storyboard: Taylor Su
Designer: Chieh Lee, Taylor Su, Zoe Chen
Animator: Taylor Su
3D Animator: Joanne Kao