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Mark

The Tipping Point:
From Best Product to Better Planet








'What happens when success reveals a deeper problem?'


In this episode, we share the pivotal moment that changed everything for RHINOSHIELD: from creating the best impact-protective products to redefining our mission for a better planet.

Discover how the traditional phone case industry's "fast fashion" model triggered massive plastic waste, and how our journey led us to CircularNext: a breakthrough in sustainable design and plastic management. Learn about the challenges we faced, the dead ends we encountered, and the milestones that reshaped the way we envision the next decade.

At RHINOSHIELD, we believe plastic isn’t the enemy—it's how we manage it that matters. Join us as we shift perspectives, build scalable solutions, and work toward a truly circular future.




ROLE: Design and Animation
Styleframe, Storyboard, Animation


CREDIT:
Script: Daniel Lin
Creative Director: Sean Tsai
Director: Taylor Su
Art Directorr: Taylor Su
Storyboard: Taylor Su
Designer: Chieh Lee, Taylor Su, Zoe Chen
Animator: Taylor Su
3D Animator: Joanne Kao






EARLY STYLE EXPLORATION








INFO

Taylor Su
Artist, Illustrator, Graphic Designer, Film Maker
Taipei, Taiwan
New York, USA

CONTACT

taylorsu.info
taylorsu116@gmail.com

© 2025 Taylor Su
All rights reserved