AirX for iPhone 17
Internal Damage Protection System
延續 RHINOSHIELD AirX 系列「生活中的科技保護力」核心概念，本專案作為第二波針對 iPhone 17 的產品溝通，進一步深化品牌視覺語言，將 AirX 的防護科技轉化為更具未來感與沉浸感的敘事體驗。
本次視覺以產品為核心，結合 2D 動態設計、3D 視覺與場景建構，並導入 AI 技術輔助生成部分 3D 元素與動態背景，大幅提升畫面生成效率與風格探索的可能性。在科技與影像之間建立更流動的創作方式，使整體視覺呈現更具延展性與一致性。
Building on the core concept of “protection through everyday technology,” this second-wave campaign for the RHINOSHIELD AirX series (iPhone 17) further evolves the brand’s visual narrative into a more immersive and future-forward experience.
The project integrates 2D motion design, 3D visuals, and scene-based storytelling, with AI-assisted workflows applied to parts of the 3D generation and motion backgrounds. This approach expands both creative flexibility and production efficiency, enabling a more cohesive and scalable visual system.
More: ︎https://rhinoshield.io/products/airx
ROLE: Design and Animation
Design, AI , Animation
CREDIT:
Creative Director: Sean Tsai
Designer: Sunny Chen, Taylor Su
Animator: Taylor Su
3D Animator: Belle Huang
在專案中，我擔任 2D Animator，負責關鍵動態設計與視覺節奏的建立，將產品特性轉譯為具節奏感與張力的影像語言。透過流動、擴張與回彈的動態表現，呼應 AirX 氣囊防護系統的運作邏輯——在衝擊發生瞬間分散能量並吸收衝擊，強化「看不見的防護」之視覺感知。
整體視覺風格延續系列的未來感與空間感，透過生成式背景與抽象場域，建構出介於真實與虛擬之間的科技場景，進一步放大 AirX 作為新世代防護解決方案的品牌印象。
As a 2D Animator, I was responsible for crafting key motion sequences and defining the overall visual rhythm—translating product features into dynamic, expressive visual language. Through expansion, compression, and responsive motion, the animation reflects the behavior of AirX’s air-cushion protection system, visually articulating how impact is dispersed and absorbed in real time.
The visual direction continues the series’ futuristic aesthetic, combining generated environments and abstract spatial compositions to create a hybrid space between reality and simulation—amplifying AirX’s positioning as a next-generation protection solution.
