AirX for iPhone 17
Internal Damage Protection System
RHINOSHIELD AirX 系列以「生活中的科技保護力」為核心概念，發展出一套完整的產品行銷視覺與品牌敘事系統。作為專為「內傷防護複合系統」打造的產品線，本專案結合 CG 動畫、2D 動態設計與真人實拍場景，將其前衛、時尚且高性能的產品特性，轉譯為吸引重視質感與品味族群的視覺語言。
在本專案中，我擔任 2D Animator，負責動態設計與關鍵畫面節奏的建構，將產品技術轉化為直覺且具吸引力的視覺表現。整體數位內容聚焦於 AirX 核心賣點的視覺化，透過動態語言強化其功能性與記憶點。
The RHINOSHIELD AirX series is built around the concept of “protection through everyday technology,” forming the foundation of a cohesive product marketing visual system and brand narrative. As a product line developed for RHINOSHIELD’s advanced internal impact protection system, the project combines CG animation, 2D motion design, and live-action storytelling to translate its forward-thinking, stylish, and high-performance features into a visual language that resonates with a design-conscious audience.
As a 2D Animator, I was responsible for crafting motion sequences that visualize key product benefits, helping bridge complex technological concepts with engaging and accessible storytelling. The digital campaign focuses on transforming AirX’s core innovations into compelling visual moments that highlight both functionality and aesthetic appeal.
視覺敘事以「科技融入日常」為主軸，在外型設計與防護性能之間取得平衡。以人類對極致性能的追求為靈感，透過如呼吸般延展與收縮的氣囊意象，並結合外太空的宏觀場景，具象化 AirX 無所不在的保護力。
產品核心為一套精密運作的氣囊防護系統。當裝置受到衝擊時，系統會即時壓縮並將能量分散至更大範圍，將衝擊完整吸收於氣室之中，有效保護內部關鍵元件。
The narrative brings technology into everyday life, striking a balance between form and protection. Inspired by humanity’s pursuit of peak performance, the visuals depict airbag-like expansions—breathing, inflating, and responding dynamically—set against vast, cosmic environments to symbolize AirX’s omnipresent protection.
At the heart of the product is a precision-engineered air cushioning system. Upon impact, it instantly compresses and disperses energy across a wider surface area, absorbing shock within its chambers and safeguarding the phone’s internal components.
產品核心為一套精密運作的氣囊防護系統。當裝置受到衝擊時，系統會即時壓縮並將能量分散至更大範圍，將衝擊完整吸收於氣室之中，有效保護內部關鍵元件。
The narrative brings technology into everyday life, striking a balance between form and protection. Inspired by humanity’s pursuit of peak performance, the visuals depict airbag-like expansions—breathing, inflating, and responding dynamically—set against vast, cosmic environments to symbolize AirX’s omnipresent protection.
At the heart of the product is a precision-engineered air cushioning system. Upon impact, it instantly compresses and disperses energy across a wider surface area, absorbing shock within its chambers and safeguarding the phone’s internal components.
ROLE: Design and Animation
Design, AI , Animation
CREDIT:
Creative Director: Sean Tsai
Designer: Sunny Chen, Taylor Su
Animator: Taylor Su
3D Animator: Belle Huang