SolidX-Spring Palette in Light
ClearX 是一個以「透明」為核心展開的視覺企劃，從清透、輕盈與防護並存的產品特性出發，建立整體 Campaign 的視覺語言。在這個專案中，透明不只被視為一種材質特性，而是進一步延伸至光線、反射、層次與日常環境之中，讓「清透感」成為貫穿整個視覺的概念。透過乾淨俐落的構圖、充滿空氣感的畫面，以及帶有真實生活氛圍的 Lifestyle 情境，讓產品自然融入日常，同時保留手機本身與使用者個人風格的存在感。整體視覺在簡潔、精緻的產品感與自然親近的生活感之間取得平衡，將 ClearX 輕薄且透明的特質延伸成完整而一致的 Campaign 世界觀。
ClearX is a visual campaign built around the idea of transparency—exploring how clarity, lightness, and protection can coexist within a minimal product experience. Rather than treating transparency simply as a material feature, the campaign turns it into a broader visual language through light, reflections, layering, and everyday surroundings. Clean compositions and lifestyle-driven imagery create a sense of openness and ease, while allowing the phone and the user’s personal style to remain at the center of the visual. The overall direction balances a refined, minimal aesthetic with a more natural and approachable lifestyle tone, translating the lightweight and transparent character of ClearX into a cohesive campaign world.
在此專案中，我主要負責 2D Motion Graphic 動態設計，以及 AI Lifestyle 平面影像生成，參與 Campaign 中動態與靜態兩種形式的視覺製作。AI 圖像的部分主要聚焦於 Lifestyle 平面圖片，透過 AI 建構自然且具有生活感的日常場景，並針對光線、構圖、造型與透明手機殼和環境之間的關係進行調整，使生成影像能夠延續整體 Campaign 的視覺氛圍。動畫部分則以 2D Motion Graphic 為主，透過圖像動態、轉場、文字與畫面節奏，延伸 ClearX 乾淨、輕盈的視覺語言；同時與 3D Designer 緊密合作，將 3D 產品視覺與 2D 動態元素整合在同一套影像系統之中，在產品細節與 Graphic Motion 之間建立流暢的銜接，讓不同形式的內容都能維持一致的 Campaign Identity。
My role in the project focused on 2D motion graphics and AI-generated lifestyle still imagery, working across both moving and static campaign assets. For the AI imagery, I created lifestyle-focused scenes that placed ClearX within natural, relatable everyday moments, with particular attention to lighting, composition, styling, and the interaction between the transparent case and its environment. For the motion content, I developed 2D graphic animations, transitions, typography, and visual rhythms that extended the campaign’s clean and lightweight design language. I also worked closely with the 3D designer, integrating 3D product visuals with 2D motion elements to create a consistent flow between product-focused and graphic-driven sequences. Through this collaboration, the motion system brought together product detail, transparency, and movement while maintaining a cohesive visual identity across the campaign.
My role in the project focused on 2D motion graphics and AI-generated lifestyle still imagery, working across both moving and static campaign assets. For the AI imagery, I created lifestyle-focused scenes that placed ClearX within natural, relatable everyday moments, with particular attention to lighting, composition, styling, and the interaction between the transparent case and its environment. For the motion content, I developed 2D graphic animations, transitions, typography, and visual rhythms that extended the campaign’s clean and lightweight design language. I also worked closely with the 3D designer, integrating 3D product visuals with 2D motion elements to create a consistent flow between product-focused and graphic-driven sequences. Through this collaboration, the motion system brought together product detail, transparency, and movement while maintaining a cohesive visual identity across the campaign.
ROLE: Ai Design and Animation
CREDIT:
Designer: Chieh Lee, Zoe Chen
Animator: Taylor Su
3D Animator: Belle Huang, Chenyu Zheng, Ying Liu
CREDIT:
Designer: Chieh Lee, Zoe Chen
Animator: Taylor Su
3D Animator: Belle Huang, Chenyu Zheng, Ying Liu