CNN - Off Platform Rebranding
Provides visual guides to unify CNN's social media presence in a bold new direction
![](https://freight.cargo.site/t/original/i/beb54fdc9e377ad8b69f104a900e8fe58ed86473e8ee1aac3934d4260e601481/Thumbnail-Cover.jpg)
Goal
- Provides visual guides to unify CNN's social media presence in a bold new direction.- Standardize and unify the brand's visual consistency on social media presence across all platforms wh
ere CNN currently has the most presence.
Bold Statement
Capturing CNN bold personality - Fearless journalism, asking hard questions, boots on the ground.Extending the bold personality featuring the red color, bold typography, and emotive motion design.
︎ ︎ ︎
CNN Verticals:
Distinct colors
& graphicsAssign distinct colors for each vertical to appeal to each group’s audience and signify that vertical’s content
One-brand look and feel
Ensure verticals look and feel like CNN brand, and carry a consistent language across. Streamline guidelines and templates to ensure consistent visual treatments between the verticals and signify CNN brand.
CNN Off Platform ︎ ︎ ︎ ︎
![](https://freight.cargo.site/t/original/i/309c57bcb9d0960930a6f90752dde2e35ad12bbcf4fe300e2f9c71e7b6804a4b/phone-frame.png)
SHOWCASE - CNN CORE
SHOWCASE - CNN CORE
![](https://freight.cargo.site/t/original/i/b0b9a5dc32c7702a8575bd9fd2ae794c46e7972f209521620dd4be0c69a37454/02.gif)
![](https://freight.cargo.site/t/original/i/c0912e52c3667069f622a6db4a17a98a1fdae3919d266409bc1c5cd7dc8f0dbe/03.gif)
![](https://freight.cargo.site/t/original/i/a022aad13a38ad4422527fd4dfdfab667f0da1945b69dfb9826c01301074ed88/04.gif)
![](https://freight.cargo.site/t/original/i/91ddbb6f1a8da824efbb537acd7376818bb70fabe6124048887f68b2a253208e/05.gif)
CNN POLITICS, CLIMATE, TRAVEL, STYLE
![](https://freight.cargo.site/t/original/i/e20d0405e33fffa1386a938b3cb3fac461dffd312f805e5781f5c7e92de4d508/politics.png)
![](https://freight.cargo.site/t/original/i/6a0d8a82bd908bbc7cf66a5bf5e5ab728417b8f5ff28dd8d63abce1cf2d67ac9/politics2.png)
![](https://freight.cargo.site/t/original/i/f362e05e7bb893360da7b35b9e2902e0cecef72ad24e6dfa9f6b7fb9b7ae3180/politics3.png)
![](https://freight.cargo.site/t/original/i/e3b526efbccaa326a108e2355b91810a9dbf4ac2822d3b3d1319f40ba146ce6b/climate.png)
![](https://freight.cargo.site/t/original/i/20c83e6fdb0924908cd8f014b9c3122906b63ca1c4a18a2e678e9cfda15d977a/climat3.png)
![](https://freight.cargo.site/t/original/i/01651766d1f2ac7b00efe06eca4316d203965de5c5f764b90cc6f2eddb9f30d9/climate2.png)
![](https://freight.cargo.site/t/original/i/ffd15d5e3d719d2026e5f48c940773ce4c67f59bbd4c9d325628034e131420e8/travel3.png)
![](https://freight.cargo.site/t/original/i/f0dc1ae484d6ce60b0d769f0b1c1b4aef93752aaae2d476c942d461e47d6cd3c/travel.png)
![](https://freight.cargo.site/t/original/i/7cffc2d77b717ffa263bb117b48f74bf09bbde6ffc9bbc75a67f4b47e9ac644e/travel2.png)
![](https://freight.cargo.site/t/original/i/1dc87e27806474cba851565a37749a7d325fb36258c6b9900bc34efe8412aa7a/style.png)
![](https://freight.cargo.site/t/original/i/851191c4ffed0aabb35b33d2e2d082eb1e0176e2caba1651c27ce30461eb8c5c/style2.png)
![](https://freight.cargo.site/t/original/i/d7105126938dbdaeeb870a90cd863fe42033cf7731dced643560df3d4bfc3763/style3.png)
CREDIT:
Executive Editor, Data and Visuals: Kaeti Hinck
VP, Product Design: Alex Hsiao
CD Art Dept., Visual News: Damian Prado
Sr. Director, Product Design: Karen Van Every
Senior Motion Designer: Kelly Flynn
Motion Designer: Taylor Su
Staff Product Designer: Grace
Executive Editor, Data and Visuals: Kaeti Hinck
VP, Product Design: Alex Hsiao
CD Art Dept., Visual News: Damian Prado
Sr. Director, Product Design: Karen Van Every
Senior Motion Designer: Kelly Flynn
Motion Designer: Taylor Su
Staff Product Designer: Grace