CNN - Off Platform Rebranding

Provides visual guides to unify CNN's social media presence in a bold new direction

Goal

- Provides visual guides to unify CNN's social media presence in a bold new direction.
- Standardize and unify the brand's visual consistency on social media presence across all platforms wh

ere CNN currently has the most presence.

Bold Statement

Capturing CNN bold personality - Fearless journalism, asking hard questions, boots on the ground.
Extending the bold personality featuring the red color, bold typography, and emotive motion design.
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CNN Verticals:

Distinct colors  & graphics
Assign distinct colors for each vertical to appeal to each group’s audience and signify that vertical’s content

One-brand  look and feel
Ensure verticals look and feel like CNN brand, and carry a consistent language across. Streamline guidelines and templates to ensure consistent visual treatments between the verticals and signify CNN brand.

CNN Off Platform ︎ ︎ ︎ ︎

SHOWCASE - CNN CORE

CNN POLITICS, CLIMATE, TRAVEL, STYLE

CREDIT:
Executive Editor, Data and Visuals: Kaeti Hinck
VP, Product Design: Alex Hsiao
CD Art Dept., Visual News: Damian Prado
Sr. Director, Product Design: Karen Van Every
Senior Motion Designer: Kelly Flynn
Motion Designer: Taylor Su
Staff Product Designer: Grace