AirX New Color
AirX New Color — Built for Unknown Impact 是一個以 AirX 新色為主軸的 Campaign，透過全新的色彩方向延伸產品一貫強調的輕量防護與因應未知衝擊的核心概念。這個專案不只是單純呈現新色本身，而是進一步將色彩放入一套更具動態感與張力的視覺語言之中，透過速度、衝擊、能量感與生活場景的結合，重新詮釋 AirX 的產品個性。整體視覺在輕盈、清新與防護力之間取得平衡，讓新色不只是作為外觀上的更新，而是成為傳達 AirX 品牌精神與產品特質的重要一部分，展現出既俐落又具有行動感的整體形象。
AirX New Color — Built for Unknown Impact is a campaign that introduces a new color direction for AirX while reinforcing the product’s core message of lightweight protection and readiness for the unexpected. Rather than presenting the new colors as a simple seasonal update, the project frames them within a visual language shaped by motion, impact, and energy. Through dynamic product-focused scenes, expressive lifestyle imagery, and a sense of speed and momentum, the campaign highlights the contrast at the heart of AirX: a case that feels light and minimal, yet is engineered to withstand unknown impacts in everyday life. The overall visual direction brings together freshness, resilience, and movement, giving the new colors a bold but approachable identity.
在此專案中，我主要負責 2D Motion Graphic 動態設計、AI 視覺生成，以及與 3D 設計師的協作整合。AI 的部分主要著重於 Product Video 中部分場景的生成，包含情境畫面與 奔跑片段，同時也負責 Lifestyle 靜態圖片 的生成，藉由帶有生活感的平面影像延伸整體 Campaign 的敘事與氛圍。動畫設計方面則以 2D motion graphic 為主，透過畫面節奏、動態圖像與轉場設計，強化整體的速度感與視覺張力，並協助串聯產品訊息與情境表現。除此之外，我也與 3D 設計師密切合作，整合 3D 產品視覺與 2D 動態語言，使最終輸出在動態與靜態內容之間都能維持一致且完整的 Campaign 視覺系統。
My role in the project focused on 2D motion graphics, AI-generated visuals, and cross-disciplinary collaboration with the 3D designer. On the AI side, I was responsible for generating selected scenes for the product video, including environmental visuals and the running sequences, as well as creating lifestyle still images that extended the campaign into more natural, everyday contexts. In the motion design process, I developed 2D graphic animation, transitions, and visual pacing to support the campaign’s energetic tone and connect product storytelling with the wider visual system. I also worked closely with the 3D designer to integrate 3D product renders with 2D motion elements, helping shape a cohesive final output across both static and moving assets.
My role in the project focused on 2D motion graphics, AI-generated visuals, and cross-disciplinary collaboration with the 3D designer. On the AI side, I was responsible for generating selected scenes for the product video, including environmental visuals and the running sequences, as well as creating lifestyle still images that extended the campaign into more natural, everyday contexts. In the motion design process, I developed 2D graphic animation, transitions, and visual pacing to support the campaign’s energetic tone and connect product storytelling with the wider visual system. I also worked closely with the 3D designer to integrate 3D product renders with 2D motion elements, helping shape a cohesive final output across both static and moving assets.
Key Visuals
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Lifestyle
ROLE: Ai Design and Animation
CREDIT:
Designer: Sunny Chen, Tyng Wu
Animator: Taylor Su
3D Animator: Belle Huang, Chenyu Zheng, Ying Liu